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Massimo Dutti by CLOD
Buyer Persona Study Based on Market Research
Profile Overview
- Target Age: 30 – 45 years.
- Location: Tier-1 urban centers (Madrid, Paris, Milan, London).
- Profession: High-level creative or corporate roles (Architecture, Art Direction, Strategy).
- Income Level: Upper-Middle / High; values “Cost-per-wear” over fast-fashion trends.
- Intellectual Style: Seeks a wardrobe that acts as a “uniform”—sophisticated, reliable, but visually stimulating.
- Longevity Mindset: Prioritizes “Future Vintage”—pieces that remain relevant for several seasons.
Key Purchase Drivers
- Material Excellence: Focus on premium natural fibers and leathers.
- Architectural Fit: Precision structure that moves with the body.
- Studio-to-Gallery: High versatility for seamless day-to-night transitions.
- Technical Craft: Appreciation for refined, artisanal detailing.
Key Purchase Drivers
- Material Excellence: Focus on premium natural fibers and leathers.
- Architectural Fit: Precision structure that moves with the body.
- Studio-to-Gallery: High versatility for seamless day-to-night transitions.
- Technical Craft: Appreciation for refined, artisanal detailing.
Shape Study
Color & Material
Proposal
Technical Example
